Augmented Reality adds layers of digital content over the world – augmenting the user's typical 2d experience with interactive digital content.  Many people will be familiar with the basic concept through the Google Glass product.

Suzanne Raitt, senior vice-president and chief marketing officer for Newspapers Canada, shows off some innovative advertising ideas from Canadian newspapers. Get inspired by the unique ways advertisers have used print newspapers to deliver their message.

If you have 5 minutes then you can have a multi-step marketing strategy that really works.