Tuesday, 03 January 2017 12:45

Content Based Websites - Profitability Analysis (Web Form)

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I love spreadsheets for evaluating the relative financial feasibility of a deal. It just helps me to take the personalities out of the equation for a little while and run some scenarios. 

I have a fairly basic and flexible version (See Link) that I thought might be a helpful place to start if you are thinking about monetizing a content based (i.e. "eyeball" or advertising based) business.

**Hint - don't start unless it looks REALLY good because no one ever seems to meet the pro formas (at least not in the short run).

For more in depth help (or if you are a Spreadsheet Jockey in training) there are any number of books, etc. available.

Read 551 times Last modified on Tuesday, 03 January 2017 06:46
Joshua Watkins

CEO & Publisher at Druid City Media, LLC  (Tuscaloosa & Birmingham, Alabama Area)

Druid City Media, based in Alabama is a diversified print and digital media company.  

Our Community Publishing group is the publisher of premier community news publications such as: 

Druid City Living (www.druidcityliving.com) in Tuscaloosa, and the new Birmingham Post-Herald (www.birminghampostherald.com).  Plus, DCM handles digital publications such as the Montgomerian (www.montgomerian.com), Azalea City Living (www.azaleacityliving.com), Rocket City Journal (www.rocketcityjournal.com), 30a Living (www.30alivingonline.com), Emerald Coast Living (www.emeraldcoastlivingonline.com) along with a growing Sports Publishing group including:

Crimson Magazine (www.crimsonmag.com), is one of the premier magazines covering the Crimson Tide over the last decade.