Tuesday, 13 December 2016 20:18

How Every Business — Including Small Local Players — Can Use Native Advertising

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For many businesses, native advertising is a mystery, but it doesn't have to be. We can help develop a strategy that works, without having to spend a fortune on a national campaign.

Native advertising is a powerful marketing tactic. Columnist Wesley Young explains how your business -- no matter its size or scope -- can get on board.

One of the fastest growing trends in advertising is native advertising. Research firm BIA/Kelsey estimates native advertising on social media alone will grow to $5B in 2017, from $3.1B this year. The reason for the fast growth is the reported effectiveness of native ads in engaging users.

A 2013 study done by Sharethrough found that consumers looked at native ads 53% more frequently than display ads. The study also found that native ads resulted in an 18% lift in purchase intent than banner ads and 32% of respondents said they would share a native ad with a friend or family member while only 19% said the same for display ads.

Native advertising is a big opportunity for local businesses and advertisers, as well as national advertisers, to create additional revenue streams. But there are both pros and cons and unique best practices for using and creating native ads.

 

What Is Native Advertising?   (READ HERE FOR MORE)

Read 740 times Last modified on Wednesday, 14 December 2016 01:17
Joshua Watkins

CEO & Publisher at Druid City Media, LLC  (Tuscaloosa & Birmingham, Alabama Area)

Druid City Media, based in Alabama is a diversified print and digital media company.  

Our Community Publishing group is the publisher of premier community news publications such as: 

Druid City Living (www.druidcityliving.com) in Tuscaloosa, and the new Birmingham Post-Herald (www.birminghampostherald.com).  Plus, DCM handles digital publications such as the Montgomerian (www.montgomerian.com), Azalea City Living (www.azaleacityliving.com), Rocket City Journal (www.rocketcityjournal.com), 30a Living (www.30alivingonline.com), Emerald Coast Living (www.emeraldcoastlivingonline.com) along with a growing Sports Publishing group including:

Crimson Magazine (www.crimsonmag.com), is one of the premier magazines covering the Crimson Tide over the last decade.